Archive for the ‘Creative’ Category


Unleashing Creativity

Tuesday, June 16th, 2009

Well, wouldn’t we all love to unleash more creativity…

Thomas Edison said that genius is 1% inspiration and 99% perspiration. I am not discounting the perspiration part, but especially in times of stress we sometimes forget to leave room for the 1% that fuels the other 99. Particularly if your job does not involve using Photoshop or After Effects, you may not realize how much creativity goes into what you do. But there is creativity in all human endeavor. Sometimes great benefit can arise from creative ideas that may far outweigh the effort involved. Whether it’s an idea that enables two people work better together (even if they don’t work for me), finding a better way of phrasing a concept in a proposal, or completely rethinking how we do business with a particular client, all these solutions come, not from hammering harder at the idea, but sitting back and accessing a more creative part of my brain. (more…)

Uncovering the ROI in Training

Tuesday, June 16th, 2009

When we develop training applications, clients are sometimes taken aback that we want to consider their overall business and brand objectives, their sales goals, and to know the competitive advantages of their products, and sales challenges. We see that training applications can represent a great sales opportunity and we want the training that we create to move your company forward and give you great ROI. (more…)

Couch

Wednesday, May 20th, 2009

CouchWhen people give tours of D2 they usually show people my couch. It’s a pretty plain couch – half of a sectional, kind of patched up and it cost $100. Is it so unusual? Do people assume because you are comfortable you can’t be working?  In fact, we have great meetings in my office. You have to get there early to get a spot on the couch (hehehe). Because the couch is so comfy, people aren’t as likely to jump up and say “is this meeting done?”  I believe it has a certain therapeutic effect – people seem to come in to blow off a little steam, that’s always good for company morale.

In order to work hard you need to be able to relax as well. It’s nice to think that we can put our brains in gear and just focus on work for 8 hrs (or more!). I personally am more creative and effective when I get some on/off time.  It’s essential to provide a good place for people to relax at work. If they love their work they’ll be ready to get back to it when their minds have cleared.