When we develop training applications, clients are sometimes taken aback that we want to consider their overall business and brand objectives, their sales goals, and to know the competitive advantages of their products, and sales challenges. We see that training applications can represent a great sales opportunity and we want the training that we create to move your company forward and give you great ROI.
These may seem like broad concerns for a simple training tool, but when you think about it, training is one of the best ways to highlight your product’s competitive advantages.
Maybe you are training users on a medical device. Is it easy to use? Easy to learn? Can you easily create reports that minimize compliance issues? Are there automatic safety features? This is the time that users will really get the first hand understanding of these benefits.
Users who have been well-trained not only will get better results with your product (therefore making your product look better!) but they will understand your products features and benefits and become effective sales people for you, providing feedback “up the food chain” that makes your next sale that much easier.
Whatever your market share, your products are always subject to competition, and you need to take advantage of opportunities that exist for retaining and increasing market share even after the sale has been made. Budgets for training applications are usually set separately (and far lower!) from those for sales and marketing, yet your organization’s overall business plan should not treat training as an afterthought: effective training directly impacts future sales.
Tags: effective training, Marketing, ROI, sales goals, training
