Why Blog?

We often recommend that our clients seriously consider blogging as part of their interactive marketing strategy.  Blogging is something we believe in here at D2 Creative.  While blogs may not be social media glitterati like Facebook and Twitter,  they work.  (Tidbit: Twitter is in fact a blogging platform.)

Blogs work (both technically and strategically) because their purpose is simple and specific.  They are basic machines that allow users to easily:

1. Create content with on-board content management tools
2. Leverage Search Engine Optimization & RSS to distribute content
3. Moderate discussion with comment administration tools

Combined with your subject matter expertise, a blog gives your organization a surgically effective tool for reaching a highly qualified, interested audience - an audience that is ready to engage.

Effective blogs have several things in common.  They:

• Have a narrow focus
• Strip away “marketing speak”
• Deliver meaningful and valuable content
• Are published frequently
• Are concise and built around one idea

Here are some examples of blogs I frequently read.

• Engadget
• Smashing Magazine
• SethGodin.com

So what are you waiting for?  Today is a great day to start developing your corporate blogging strategy.

Tags: blogging, blogging strategy, content management tools, interactive marketing, Marketing, marketing strategy, search engine optimization, SEO, subject matter expertise

This entry was posted on Monday, July 12th, 2010 at 3:26 pm and is filed under Marketing, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.