Search engines are powerful tools that sift through billions of web pages to return what seem like instant results to searchers. This has changed the dynamic between marketers and consumers. Now searches have all the power – no more waiting for your marketing message to reach them. They simply type what they want into Google or Yahoo and poof, solutions appear.
To complicate matters further, searchers trust that the results they see represent the “best” solutions. Yup, Google is an authority figure now too. The shift from “push” to “pull” marketing has empowered purchasers of products and solutions, and has given organizations that employ organic search engine optimization a huge advantage over their competition.
How important can SEO be to your organization? According to a recent study by the PEW Internet, over 220 million Americans are online. Forty-nine percent (49%) of them use search engines daily to find products and services. That’s a lot of potential customers.
Tags: search engine optimization, search engines, search marketing, SEO
