Wait…doesn’t it require some special skill set to be a viral marketer? Is there a multi-part DVD series you can buy online to get “viral” certification? Frankly, the answer to both questions is NO! Well actually, there may be a DVD.
The truth is we are all viral marketers. Think about it. Everyone has told someone about a great experience or product (statistically speaking several bad ones too). Since the emergence of e-mail we’ve been eagerly forwarding messages to friends and family. Whether it was to cheer them up or save them some money – we’ve all done it.
So, what do these messages all have in common? Perceived Value - we believe the messages have value and we forward them because it’s our nature to share. Perhaps they make us laugh or touch our hearts. Sometimes they just help save a couple of bucks!
The next time you are planning a marketing campaign think about things you’ve sent along to friends and family. Does your campaign have what it takes? If not, you may be wasting your time.
Tags: Marketing
