Content may be king for successful SEO but he’s nothing without his queen, and she is accessibility.  Think of it this way:  you may be the greatest artist the world has even seen but if your work is hidden in a basement, how will we ever know?

Search engines don’t sleep. They never stop working.  They send programs called “robots” to gather (i.e. index) content across the Web 24 hours a day, 365 days a year.  Please note, when I say “content” I’m referring to the copy, or words and other text, on your pages. Without it you will not rank well in search results.  Here’s where the queen, accessibility, enters the picture. (more…)