The new(ish) Pepsi logo has been a bit of a public relations nightmare. I’m not sure I believe that nobody noticed it looked like a belly sticking out of a pair of pants. Especially since the Diet Pepsi logo has a thinner “belly.” (We can argue about Pepsi Max but I think it’s subliminal: it’s a guy thing to want to be bigger.)
Statements made by the head of the agency, the Arnell Group, and particularly the release of this supposed branding document, caused a lot of anti-branding backlash.
