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A college roommate of mine sent me a link to a video on YouTube last week. He sent it because he knew it would make me laugh, he was right. After watching it I began to think more about what the video represents. You see for me this video epitomizes the power of the Web and user generated content.
Here you have two brands/bands seemingly unrelated and representing completely different core values existing in perfect harmony – literally. See for yourself. (more…)
Tags: brand experience, brand image, mashup, social media, user generated content, YouTube
Posted in Marketing, Media | No Comments »
Something kinda messy. This story isn’t exactly new, but a brand’s mis-steps are hard to erase from consumers’ minds and it’s a great case study of the way social media plays a truly powerful role in raising awareness and effecting change. (more…)
Tags: brand campaign, brand experience, brand image, social media marketing
Posted in Creative, Marketing, Media | 2 Comments »
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