I was on the phone with a prospective client the other day and a familiar question came up, “How do I create search engine-friendly content?” It’s a good question, and if you have a Web site, you should be asking it. My answer starts with this simple, two-step search engine optimization (SEO) content strategy approach.
- Think about how your content can help visitors move through your site
- Make your site structure mirror that approach
Work from GENERAL to SPECIFIC; BIG to SMALL. Search engine friendly content leads the visitor (whether it’s a reader or search engine spider) along. It both educates and directs. (more…)
