This is the final part of our series on e-mail marketing. Check out our other installments, Email Marketing - The Legal Stuff and What’s the Best Time to Send Your Email?
More isn’t always better, especially when it comes to email. Remember that the people on your email list have agreed to receive them. They are already interested in your product or service and want to get offers from you so they can save money or keep up with the latest news. Overall, email marketing volume has been rising rapidly over the past few years, and open rates are steadily declining. To combat this, companies need to find the right balance between helpful marketing and overwhelming subscriber inboxes. Are you politely reminding customers of your sales and stores? Or are you pushing ad after ad at them so they run to the unsubscribe button? (more…)
Posts Tagged ‘email list’
Brand Recognition vs. Bombardment - Email Style
Thursday, February 9th, 2012What’s the Best Time to Send Your Email?
Tuesday, January 17th, 2012
This is the second part of my series on e-mail marketing. Check out the last installment, Email Marketing - The Legal Stuff.
When trying to schedule an email campaign, think about when you check your own inbox and actually click through to things. There’s not really a “magic time” where people are opening all their emails, but it does vary over the course of the day.
A lot of companies try the “first thing in the morning” approach, and when you look at research from MailChimp, this might not really be helping. Email open rates peak between 12PM and 4PM Eastern time. It’s probably because this is when the largest possible population in the US and Canada are awake and at their desks. Emails will be fresh in their inboxes when sent around this time of day. People on the East Coast are taking afternoon breaks, customers in Texas are eating lunch at their desks, and those on the west coast might be in their late morning lull. (more…)
