If your friends were jumping off a bridge would you follow them? How many times have mothers asked this question of their children? I now pose a similar question to you. If everyone has a Twitter page shouldn’t you? The correct answer to both questions is, NO*.
Social media discussion is dominating marketing meetings these days. Team members are asking questions like:
- Should we? (All too often the answer is yes)
- Facebook or Twitter? Both?
- Who’s going to manage it, Bill in accounting?
