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Tuesday, January 17th, 2012
This is the second part of my series on e-mail marketing. Check out the last installment, Email Marketing - The Legal Stuff.
When trying to schedule an email campaign, think about when you check your own inbox and actually click through to things. There’s not really a “magic time” where people are opening all their emails, but it does vary over the course of the day.
A lot of companies try the “first thing in the morning” approach, and when you look at research from MailChimp, this might not really be helping. Email open rates peak between 12PM and 4PM Eastern time. It’s probably because this is when the largest possible population in the US and Canada are awake and at their desks. Emails will be fresh in their inboxes when sent around this time of day. People on the East Coast are taking afternoon breaks, customers in Texas are eating lunch at their desks, and those on the west coast might be in their late morning lull. (more…)
Tags: best practices, communication, e-mail, email, email campaign, email list, email marketing, Marketing
Posted in Marketing, Technology | No Comments »
Wednesday, January 4th, 2012
This is the first in a three-part introduction to e-mail marketing. In this post, I’ll show you how to build a legally compliant e-mail. In later posts I’ll talk about techniques for finding the best time to send, and discuss the happy medium between too-rare and too-frequent contacts.
Email marketing is a great way to get the word out about your product, an event or a promotion. As opposed to social media like Facebook and Twitter, it very likely that anyone with a computer and internet access has an email address where they can be reached. On the other hand, over 70% of mail on any given day is spam and the CAN-SPAM Act was created to protect consumers and create some guidelines for “good” and “bad” email.
The first step to developing an e-mail marketing campaign is making sure your campaign is legally compliant. This might seem like a “no-brainer”, but it’s incredibly important and failure to follow the rules can result in a $16,000 fine with your name on it.
The CAN-SPAM act applies to all email messages, this includes promotional (sales, special offers, etc.) and transactional emails. Since so many of our clients use email as a promotional vehicle I’ll focus on the laws for those:
(more…)
Tags: communication, e-mail, email best practices, email marketing, legal, Marketing, SPAM
Posted in Marketing, Technology | No Comments »
Thursday, September 2nd, 2010
Consider this quote from Seth Godin: “Connections we make are more powerful than connections made for us.”
This isn’t just something S
eth says. His statement is supported by lots of research. It follows that we can create more powerful communications by opening up space for others to make those connections.
Of course nobody wants their well-crafted message to end up like a MadLib, and so we resist allowing others to fill in the blanks.
Yet, those who can make it work for them get results. I’m making efforts to bring this idea, not just to advertising taglines but to:
- All marketing communications (from Web copy to Web site concepts that allow users to make connections)
- Communications with clients (in proposals, meetings, one-on-one interactions, creating more spaces for others to draw connections)
- Interpersonal communications at work (can I be a better mentor if I open up a dialog rather than giving my opinion?)
It may be hard work but _______________.
Tags: communication, connections, Marketing, social media
Posted in Creative, Marketing, Media | Comments Off
Monday, July 12th, 2010
We often recommend that our clients seriously consider blogging as part of their interactive marketing strategy. Blogging is something we believe in here at D2 Creative. While blogs may not be social media glitterati like Facebook and Twitter, they work. (Tidbit: Twitter is in fact a blogging platform.)
Blogs work (both technically and strategically) because their purpose is simple and specific. They are basic machines that allow users to easily:
- Create content with on-board content management tools
- Leverage Search Engine Optimization & RSS to distribute content
- Moderate discussion with comment administration tools (more…)
Tags: blogging, blogging strategy, content management tools, interactive marketing, Marketing, marketing strategy, search engine optimization, SEO, subject matter expertise
Posted in Marketing, Media | 1 Comment »
Monday, July 13th, 2009
From simple Web sites and e-mail marketing to social media, CRM and viral YouTube videos, if you are a marketer, you are facing the fact that your major marketing vehicles are in the hands of an IT department that often doesn’t even speak the same language you do. Usually they have a very different culture. Often they even work in a different state.
Every day, decisions are made in IT that affect marketing. When purchasing a new software package, their focus is on efficiency, robust technology, or transactions per minute. When you ask “But can I embed a video?” or “How easy will it be for me to do a survey?” they will say “Yeah, yeah, it can do all that,” followed by a lot of what sounds to you like gobbledygook. (more…)
Tags: CRM, email marketing, iPhone app, Marketing, social media, viral video
Posted in Marketing, Technology | 1 Comment »
Tuesday, June 16th, 2009
When we develop training applications, clients are sometimes taken aback that we want to consider their overall business and brand objectives, their sales goals, and to know the competitive advantages of their products, and sales challenges. We see that training applications can represent a great sales opportunity and we want the training that we create to move your company forward and give you great ROI. (more…)
Tags: effective training, Marketing, ROI, sales goals, training
Posted in Creative, Marketing | No Comments »
Wednesday, June 10th, 2009
Being polite is a good way to ensure success. In my experience, if you ask for something in a polite and straightforward manner you will usually get it. So why is it that so many marketers still insist on being rude? They send me messages without first asking my permission. How is it they they know I’m even interested? (more…)
Tags: email, Marketing
Posted in Marketing | No Comments »
Tuesday, June 2nd, 2009
Wait…doesn’t it require some special skill set to be a viral marketer? Is there a multi-part DVD series you can buy online to get “viral” certification? Frankly, the answer to both questions is NO! Well actually, there may be a DVD.
The truth is we are all viral marketers. Think about it. Everyone has told someone about a great experience or product (statistically speaking several bad ones too). Since the emergence of e-mail we’ve been eagerly forwarding messages to friends and family. Whether it was to cheer them up or save them some money – we’ve all done it.
(more…)
Tags: Marketing
Posted in Marketing | No Comments »
This is the second part of my series on e-mail marketing. Check out the last installment, Email Marketing - The Legal Stuff.
