I went to see It’s Complicated this past weekend.  Before the film, several trailers ran, among them two for romantic comedies.  I’m a sucker for a good romantic comedy and fully recognize they are very formulaic.  But why do the makers of trailers feel they need to tell us the entire story rather than simply entice us with the premise of a film?  I know within 30 seconds whether I want to see a particular film and, if I do want to see it, I don’t want to see anymore of the story at that point and invariably try to look away.

(more…)