I’m often asked, “how do I optimize my Web site?”  I love this question.  Just ask anyone I work with, I can answer it for hours on end.   I can go on so long partly because search engine optimization (SEO) is a complex process and partly because of my general fascination with search engines and search behavior.

Optimizing your site generally requires numerous changes. They aren’t unmanageable or even very hard, but they do require patience. SEO is not a quick fix and takes time. That being said there are a few relatively easy things you can do to change the way your site ranks. One in particular has resulted in improved rankings every time I’ve done or recommended it. (more…)