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Posts Tagged ‘SEO’
Monday, July 12th, 2010
We often recommend that our clients seriously consider blogging as part of their interactive marketing strategy. Blogging is something we believe in here at D2 Creative. While blogs may not be social media glitterati like Facebook and Twitter, they work. (Tidbit: Twitter is in fact a blogging platform.)
Blogs work (both technically and strategically) because their purpose is simple and specific. They are basic machines that allow users to easily:
- Create content with on-board content management tools
- Leverage Search Engine Optimization & RSS to distribute content
- Moderate discussion with comment administration tools (more…)
Tags: blogging, blogging strategy, content management tools, interactive marketing, Marketing, marketing strategy, search engine optimization, SEO, subject matter expertise
Posted in Marketing, Media | 1 Comment »
Wednesday, September 2nd, 2009
I was on the phone with a prospective client the other day and a familiar question came up, “How do I create search engine-friendly content?” It’s a good question, and if you have a Web site, you should be asking it. My answer starts with this simple, two-step search engine optimization (SEO) content strategy approach.
- Think about how your content can help visitors move through your site
- Make your site structure mirror that approach
Work from GENERAL to SPECIFIC; BIG to SMALL. Search engine friendly content leads the visitor (whether it’s a reader or search engine spider) along. It both educates and directs. (more…)
Tags: content strategy, content structure, search engine optimization, search engine spider, SEO, web content, Web site copy, Website copy
Posted in Creative | 1 Comment »
Friday, August 28th, 2009
I’m often asked, “how do I optimize my Web site?” I love this question. Just ask anyone I work with, I can answer it for hours on end. I can go on so long partly because search engine optimization (SEO) is a complex process and partly because of my general fascination with search engines and search behavior.
Optimizing your site generally requires numerous changes. They aren’t unmanageable or even very hard, but they do require patience. SEO is not a quick fix and takes time. That being said there are a few relatively easy things you can do to change the way your site ranks. One in particular has resulted in improved rankings every time I’ve done or recommended it. (more…)
Tags: search behavior, search engine optimization, search engines, search marketing, SEO
Posted in Marketing | No Comments »
Tuesday, August 11th, 2009
Search engine optimization (SEO), the process of optimizing your site so it can best be found by search engines, is a complex and multi-faceted undertaking. The tactics employed by SEO professionals are for the most part the result of years of testing and re-testing. This is because Google, Yahoo and Bing aren’t willing to reveal the ingredients in their secret search sauce (i.e., algorithm). SEO professionals use trial and error to uncover the recipe.
There are numerous factors used to determine rank in search results. One factor that we know is imporant is inbound links. (more…)
Tags: link strategy, search engine optimization, search engines, search marketing, SEO, site links
Posted in Technology | No Comments »
Friday, July 24th, 2009
Content may be king for successful SEO but he’s nothing without his queen, and she is accessibility. Think of it this way: you may be the greatest artist the world has even seen but if your work is hidden in a basement, how will we ever know?
Search engines don’t sleep. They never stop working. They send programs called “robots” to gather (i.e. index) content across the Web 24 hours a day, 365 days a year. Please note, when I say “content” I’m referring to the copy, or words and other text, on your pages. Without it you will not rank well in search results. Here’s where the queen, accessibility, enters the picture. (more…)
Tags: accessibility, html page, search engine optimization, search engine robots, search engines, search marketing, SEO, web content
Posted in Marketing, Technology | No Comments »
Wednesday, May 20th, 2009
Search engines are powerful tools that sift through billions of web pages to return what seem like instant results to searchers. This has changed the dynamic between marketers and consumers. Now searches have all the power – no more waiting for your marketing message to reach them. They simply type what they want into Google or Yahoo and poof, solutions appear. (more…)
Tags: search engine optimization, search engines, search marketing, SEO
Posted in Marketing | No Comments »
Wednesday, May 20th, 2009
There are numerous factors that determine how your site will perform in search engines. Unfortunately, good (visual) design is not one of them. Search engines are blind; they don’t see graphics or pictures. They can only read the text on pages. So, when it comes to search engines, your site is only as good as the text on the pages. (more…)
Tags: SEO, website design
Posted in Marketing | 1 Comment »
