Search engine optimization (SEO), the process of optimizing your site so it can best be found by search engines, is a complex and multi-faceted undertaking.   The tactics employed by SEO professionals are for the most part the result of years of testing and re-testing.  This is because Google, Yahoo and Bing aren’t willing to reveal the ingredients in their secret search sauce (i.e., algorithm). SEO professionals use trial and error to uncover the recipe.

There are numerous factors used to determine rank in search results.  One factor that we know is imporant is inbound links. (more…)