If your friends were jumping off a bridge would you follow them? How many times have mothers asked this question of their children? I now pose a similar question to you. If everyone has a Twitter page shouldn’t you? The correct answer to both questions is, NO*.
Social media discussion is dominating marketing meetings these days. Team members are asking questions like:
A few years ago the sh
ift to Internet media viewing was spoken of in terms of “lean forward” vs. “sit back.” This was exemplified by the way we view media on the Web (searching, choosing, interacting) vs. television (grab a bag of chips and turn it on!).
Nowadays (some 4 years later!) we speak of the shift from “one-to-many” communication (TV, radio, newspapers) to “many-to-many” (Twitter, Facebook, Wikipedia, YouTube, etc.). Every day more and more marketers are rushing to hop on the social media marketing bandwagon: building YouTube channels and creating Facebook fan pages and Twitter profiles. (more…)
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