If your friends were jumping off a bridge would you follow them? How many times have mothers asked this question of their children? I now pose a similar question to you. If everyone has a Twitter page shouldn’t you? The correct answer to both questions is, NO*.
Social media discussion is dominating marketing meetings these days. Team members are asking questions like:
A few years ago the sh
ift to Internet media viewing was spoken of in terms of “lean forward” vs. “sit back.” This was exemplified by the way we view media on the Web (searching, choosing, interacting) vs. television (grab a bag of chips and turn it on!).
Nowadays (some 4 years later!) we speak of the shift from “one-to-many” communication (TV, radio, newspapers) to “many-to-many” (Twitter, Facebook, Wikipedia, YouTube, etc.). Every day more and more marketers are rushing to hop on the social media marketing bandwagon: building YouTube channels and creating Facebook fan pages and Twitter profiles. (more…)
Twitter is certainly at the top of marketers’ minds these days. I see it referenced everywhere - in blogs I’m reading, on corporate and brand sites, on e-commerce sites, not to mention on radio and TV. Is Twitter “lightning in a bottle” for those trying to engage with their audience? Is it the link to your customers that’s been missing all along? Let’s look at the larger picture.
Twitter, while unique, is just another in a growing line of social networking platforms that have won the hearts of millions of Web users around the world. While Twitter is pared down, feature-wise, from Facebook or MySpace, its fundamental underpinnings are the same: make connections and share information. That’s where marketers see all the potential value: why not let your fans spread the word about your brand? (more…)
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