We often recommend that our clients seriously consider blogging as part of their interactive marketing strategy.  Blogging is something we believe in here at D2 Creative.  While blogs may not be social media glitterati like Facebook and Twitter,  they work.  (Tidbit: Twitter is in fact a blogging platform.)

Blogs work (both technically and strategically) because their purpose is simple and specific.  They are basic machines that allow users to easily:

1. Create content with on-board content management tools
2. Leverage Search Engine Optimization & RSS to distribute content
3. Moderate discussion with comment administration tools (more…)