Twitter is certainly at the top of marketers’ minds these days. I see it referenced everywhere - in blogs I’m reading, on corporate and brand sites, on e-commerce sites, not to mention on radio and TV.  Is Twitter “lightning in a bottle” for those trying to engage with their audience?  Is it the link to your customers that’s been missing all along?  Let’s look at the larger picture.

Twitter, while unique, is just another in a growing line of social networking platforms that have won the hearts of millions of Web users around the world.  While Twitter is pared down, feature-wise, from Facebook or MySpace, its fundamental underpinnings are the same:  make connections and share information.  That’s where marketers see all the potential value:  why not let your fans spread the word about your brand? (more…)