This is the last in a series of posts about writing great copy for the Web. Here I will list a final handful of ideas to keep in mind as you write. As I said in the first post, you need not be intimidated by writing for the Web. The most important things are clarity and brevity. So, with that in mind:

Headings

• Must be interesting, descriptive and brief (8 words or less)
• Remember: users will read the heading and either stay or leave your site
• An effective heading (with important keywords) generates better search results
• Avoid adjectives, prepositions (a, and, the, of) (more…)