I went to see It’s Complicated this past weekend. Before the film, several trailers ran, among them two for romantic comedies. I’m a sucker for a good romantic comedy and fully recognize they are very formulaic. But why do the makers of trailers feel they need to tell us the entire story rather than simply entice us with the premise of a film? I know within 30 seconds whether I want to see a particular film and, if I do want to see it, I don’t want to see anymore of the story at that point and invariably try to look away.
Posts Tagged ‘YouTube’
Trailer Trashing
Thursday, December 31st, 2009Advertising in the Age of Social Media
Monday, September 14th, 2009A few years ago the sh
ift to Internet media viewing was spoken of in terms of “lean forward” vs. “sit back.” This was exemplified by the way we view media on the Web (searching, choosing, interacting) vs. television (grab a bag of chips and turn it on!).
Nowadays (some 4 years later!) we speak of the shift from “one-to-many” communication (TV, radio, newspapers) to “many-to-many” (Twitter, Facebook, Wikipedia, YouTube, etc.). Every day more and more marketers are rushing to hop on the social media marketing bandwagon: building YouTube channels and creating Facebook fan pages and Twitter profiles. (more…)
Embracing User Generated Content
Thursday, July 2nd, 2009Here’s a simple definition of user-generated content: Content created by end users.
Why is it valuable? Because customers today are turning to peers, not marketers, for reliable information about things they are considering buying or doing. Face it; they just don’t trust us anymore. (more…)
