A colleague here at D2 Creative forwarded this great YouTube video to me yesterday. Not only is it entertaining from a visual perspective the subject matter is really very interesting.
The video primarily focuses on what motivates people to succeed at work. It is common to assume that money motivates people. It turns out that assumption is dead wrong! The video features white board animation (think UPS commercials) set against a presentation given by author Daniel Pink at an RSA event. If you’ve got 10 minutes I highly recommend you watch it.
I went to see It’s Complicated this past weekend. Before the film, several trailers ran, among them two for romantic comedies. I’m a sucker for a good romantic comedy and fully recognize they are very formulaic. But why do the makers of trailers feel they need to tell us the entire story rather than simply entice us with the premise of a film? I know within 30 seconds whether I want to see a particular film and, if I do want to see it, I don’t want to see anymore of the story at that point and invariably try to look away.
A few years ago the shift to Internet media viewing was spoken of in terms of “lean forward” vs. “sit back.” This was exemplified by the way we view media on the Web (searching, choosing, interacting) vs. television (grab a bag of chips and turn it on!).
Nowadays (some 4 years later!) we speak of the shift from “one-to-many” communication (TV, radio, newspapers) to “many-to-many” (Twitter, Facebook, Wikipedia, YouTube, etc.). Every day more and more marketers are rushing to hop on the social media marketing bandwagon: building YouTube channels and creating Facebook fan pages and Twitter profiles. (more…)
A college roommate of mine sent me a link to a video on YouTube last week. He sent it because he knew it would make me laugh, he was right. After watching it I began to think more about what the video represents. You see for me this video epitomizes the power of the Web and user generated content.
Here you have two brands/bands seemingly unrelated and representing completely different core values existing in perfect harmony – literally. See for yourself. (more…)
Here’s a simple definition of user-generated content: Content created by end users.
Why is it valuable? Because customers today are turning to peers, not marketers, for reliable information about things they are considering buying or doing. Face it; they just don’t trust us anymore. (more…)
ift to Internet media viewing was spoken of in terms of “lean forward” vs. “sit back.” This was exemplified by the way we view media on the 
